For these past few weeks, I have been able to do more “behind the scenes” work for Rexburg Pop Up Shop. We have a Google Drive where we compile all of our information for past and upcoming events, so I have spent several hours cleaning it up and making it more organized for both the event leaders as well as future students who may do a practicum with the Pop Up Shop.
Since the ad for the last event finished, I was able to go back and compare the results from previous events and ads. This one did not get quite as much traction as the previous ad because we tested what would happen if we ran the ad for one week this time instead of two. However, it did get some people to the event who otherwise might not have heard about it.
This week I have also begun creating content to post on Rexburg Pop Up Shop social channels in the next few weeks to hopefully bring excitement for the next event(s) and just more awareness for what the organization does in the community. I hope this content will help drive more traffic to the Rexburg Pop Up Shop channels and help them gain more followers.
Riley Brown 