For the past few weeks, I have been working with Rexburg Pop Up Shop to help put on the Galentine’s Party & Date Night event.
The coordinators of this event wanted it to be more than just a regular craft fair or vendor show, so we tried to do more to make it more exciting for the community and communicate that in our advertising. The event included classes by vendors and local business owners, with everything from hairstyling tips to how to use essential oils. We also had an exclusive date night event at the end where guests could come with their significant other to have dinner, a painting class, dancing, and more.
Rexburg Pop Up Shop also hosted this event last year, though they targeted mostly women since it was just a “Galentine’s” event- meant for the gals. With the addition of the date night, we had to shift our marketing tactics slightly to also target men who might bring their significant other as their date. I spend several hours creating one main poster with times for both parts of the event and also separate flyers for the Galentine’s Party and Date Night events separately. To maintain consistency, we used the same format and theme for the poster as the one we used last year so guests might begin to recognize the event. With the big main posters, we hung them around town and posted it on social media stories and Facebook posts, and the smaller flyers for each part of the event were left at some businesses for customers to take with them and it also made for a good format for Instagram and standard social media posts. Below, you can see the poster and flyers for the event.
We used posters to build awareness for the event, as well as both organic and boosted posts on social media. On Facebook, we boosted the event page starting the week before the event, targeted both men and women ages 40 and below (because younger demographics responded far more often in previous ads), in Rexburg and surrounding areas. Once the ad has finished and we can see the data, I’ll compare it to numbers from the previous year. For the social media posts for each part of the event, I included necessary information and some kind of hook to get people to slow their scroll, along with the image of the event flyer with more information. The verbiage was slightly different for those more specific audiences.
Along with getting guests to the event, we had to get the word out to vendors as well. I contacted vendors privately through social media and also posted in Facebook groups for craft fairs to get the attention of business owners and vendors in the area. The Facebook groups were the prime target audience for vendors because they contain people who are interested in having their products or services at craft fairs and vendor shows already.
Just from attending the event, I feel like the advertising efforts were somewhat successful in getting a good group of both guests and vendors to attend. We’ll see shortly with the numbers from the ad insights.
Riley Brown 